About LUV

Our Story…Why Luv?

Make-up artist, collegiate beauty marketing instructor and entrepreneur, Melodie Ray Davis-Bundrage founded Luv in 2012. A faith based company, Luv is not self named as a reminder that we are apart of something much greater than ourselves. Luv believes that cosmetics should celebrate and enhance the love we have for God, ourselves, other people and culture.  It is our mission to give voice to beautiful women who historically have not felt ‘luv’ from the cosmetics industry.  We do this by creating custom visuals for packaging and unique color and product formulations. Luv creates products for the face, eyes, lips and nails.  The company also sells brushes and cosmetic accessories.  Luv products are made with quality ingredients avoiding ingredients irritating or harmful to the skin or body. Luv is known for it’s stylish visuals and colors, safe cosmetic products, and sustainable business model.

What is Luv?

Luv is a prestige retail boutique, salon/spa and at home brand that fills the void in the marketplace for eco-beauty celebrating and formulated for the needs of women of color.

Luv – Artistry at Home

Luv is the first direct sales cosmetics company specifically devoted to serving women of color with education on safe cosmetics, a wide selection of foundation colors, and a wide assortment of artistic colors for eyes, cheeks and lips to achieve the flawless look you desire. We are devoted to using only the highest quality ingredients and eliminating skin irritants and proven and possible carcinogens and synthetic fragrances from our products. We believe the direct sales business model is a proven way to ensure investment back into our local communities and we offer a generous compensation plan to our advisors. Empower U, Empower your community, and help us SPREAD LUV!

Luv Web Sales

Luv mineral make-up is sold online to customers who have not previously established a relationship with a Luv Beauty Advisor. Feel free to order from our website.


The LUVPRO network is made up of approved professional make-up artists, aestheticians, dermatolgista, natural/holistic doctors and salon owners for the purpose of fulfilling services to their clients such as brides, models, compliment to natural hair services, and photography needs for sensitive skin or natural flawless application. Please see the join us – LUVPRO page for more information.

Please utilize the contact us form to communicate with us about joining our team and become apart of the natural beauty movement!